About Raza Cheena
UK Local SEO specialist and Next.js developer helping local service businesses rank higher, attract more customers, and build a sustainable online presence.
Raza Cheena · UK Local SEO Specialist · 10+ years experience
Five Specialisms. One Mission.
I've spent over a decade working at the intersection of search, code, and content — and I've seen first-hand how most UK local businesses are losing customers every day simply because they can't be found online.
Most SEO agencies solve one piece of the puzzle. They'll fix your page speed but ignore your content. Or they'll write blog posts but leave your Google Business Profile in a mess. I approach every project through five lenses simultaneously: Local SEO, Technical SEO, Semantic SEO, UI/UX design, and humanised content writing.
The result? Websites that not only rank but convert. Businesses that don't just appear on Google Maps — they dominate it. Clients who measure my value in leads and revenue, not rankings spreadsheets.
I work exclusively with UK local service businesses because that's where I can make the biggest impact. I understand your market, your customers, and what it takes to win in British towns and cities.
My Five Expert Roles
Most specialists do one thing. I do five — and I do them simultaneously on every project, because that's what genuinely moves the needle.
Local SEO Strategist
Google Business Profile, local pack rankings, citation management, and service area pages. I know exactly what it takes to rank in competitive UK local markets.
Technical SEO Expert
Core Web Vitals, schema markup, crawlability, and indexation. I fix the technical foundations that most agencies overlook or don't understand.
Semantic SEO Specialist
Entity relationships, topic clusters, and NLP signals. I build content strategies that establish genuine topical authority, not just keyword density.
Next.js Developer
Full-stack websites built with Next.js 14, Tailwind CSS, and TypeScript. Fast, beautiful, and SEO-ready from the very first line of code.
Humanised Content Writer
UK English copy with genuine E-E-A-T signals. I write like a knowledgeable local expert — not a keyword-stuffing robot or a corporate brochure.
How I Work
Three principles that guide every client relationship I have.
Transparency First
You'll always know what I'm doing, why I'm doing it, and what results it's driving. Monthly reports in plain English — no smoke and mirrors.
Results Over Vanity
I don't optimise for impressions or 'brand awareness'. I optimise for leads, calls, and revenue. If it doesn't grow your business, it's not part of the strategy.
Long-Term Partnership
I don't take on dozens of clients to maximise revenue. I take on the right clients and build long-term partnerships where your success genuinely matters to me.
Let's Work Together
If you're serious about growing your local business online, I'd love to hear from you. Start with a free SEO audit — no obligation, just honest advice.
Get in Touch